Marketing

An Overview of Marketing

(4 votes)1000 students enrolled

$96

Course Length

5 Hours

Access Time

90 Days

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Course Description

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours. This course does not require any additional purchases of supplementary materials. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments. Project Management Institute, PMI, the Registered Education Provider logo, Project Management Professional, PMP, Project Management Body of Knowledge, PMBOK, PMI Agile Certified Practitioner, PMI-ACP, PMI Risk Management Professional, PMI-RMP, the PMI Talent Triangle, and the PMI Talent Triangle logo are marks of the Project Management Institute, Inc. Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) — Sixth Edition, Project Management Institute Inc., 2017.

Courses included in this suite

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Course Length 5 Hours

Access Time 90 Days

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Course Length 3 Hours

Access Time 90 Days