Marketing
Google Analytics
$96
Course Length
3 Hours
Access Time
90 Days
Expert-supported
Mobile-friendly
Accessible
Badge and credit-awarding
Games & Flashcards
Video content
Real-world case studies
Audio-enabled in app
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours. This course does not require any additional purchases of supplementary materials. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Course Length 5 Hours
Access Time 90 Days
Google Analytics
$96
Course Length 3 Hours
Access Time 90 Days